"Within Harvard Square, there are still different neighborhoods and pockets," Starbucks' New England regional marketing manager Donna Peterson explains.
"The Church Street store tends to be more of a commuter store," Peterson says, "while the JFK Street one is more of a respite."
The JFK Street location provides a variety of tables, counter seats and plush armchairs, as well as a shelf full of books for patrons to browse through.
The Church Street store, on the other hand, has just tables.
"What we really enjoy doing is picking up on the local flavor," Peterson says.
For example, the red brick so prevalent in Harvard Square has been left exposed at the Church Street store. And the Garage store sponsored a mural contest for local artists, challenging them to "Capture the Spirit of Harvard Square." The winning mural will hang in the store, and is slated for unveiling in June.
Peterson says plans for "capturing the spirit" also include inviting local musicians to play live in the JFK Street store--another hallmark of Harvard Square.
Read more in News
Moneybags: Harvard Buys and Builds as Capital Campaign Nears EndRecommended Articles
-
Let the Market Do Its WorkI am going to say something that will shock many people living in the city of Cambridge: the United States
-
THE SQUARE DEALRead Block, a collection of buildings at the center of Harvard Square that once housed The Tasty, will soon be
-
Dunkin' Opens in T StopThe aroma of coffee and doughnuts filled the air yesterday as a new Dunkin' Donuts location opened for business in
-
Square's Grocer Sage's Closes ShopThere was little fanfare for Sage's as the Square grocery store--which stood for nearly a century at the corner of
-
Sunset in the SquareAt the back of Billings & Stover Apothecary on Brattle Street, a brown sign etched in simple gold letters reads
-
'Mom and Pop' Stores Leaving SquareTo Shakespeare, brevity may be the soul of wit, but to the Harvard Square faithful, there was nothing pointedly funny
