For example, just inside the door of the Church Street store is a large display of hand-painted wooden boxes in bright colors--a display absent from the Mass. Ave. store.
Slate explains that because the two stores have different merchandising managers, they might carry some different products, but the bulk of the products and the basic lines of products carried are uniform.
"Like people, the stores have personality," he says.
As with Starbucks, the different neighborhoods within the Square have helped to shape this personality.
Slate says the Mass. Ave. store is busiest in September and January with the spiral-bound notebook business.
The Church Street location, he says, experiences a larger rush around the holiday season, drawing the gift-shopping Crate & Barrel crowd.
And apparently this crowd was lying in wait for Slate's goods.
"When we opened the second store, we doubled our business right away," Slate says.
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