In general, though, he says the stores see equal amounts of business.
CVS vs. CVS
The Mass. Ave. store near Bank Boston and C'est Bon has a pharmacy in the back of the store. In the store on JFK Street, past Urban Outfitters, that space is filled with greeting cards.
Customers walking into the Mass. Ave. store face the seasonal aisle, with a generous selection of sunblock, picnic ware, bug repellent and jelly sandals.
The path of entry at the JFK Street store takes customers directly into the candy and chips aisle.
The Mass. Ave. CVS provides bins containing four different kinds of umbrellas and two varieties of Twizzlers as they wait to check out. These bins, regular fixtures of the Mass. Ave. store, are absent at the other location.
But there is no grand marketing scheme behind all this. Turns out it's part accident and part convenience.
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