"We do have a lot of nice frozen dessert products that could excite someone coming in for coffee," Latzanakis says. "Customers will say, 'Look at that flavor--I could get my afternoon snack here too.'"
The JFK Street store also offers a range of products.
Instead of ice cream, it carries a line of hot and cold deli sandwiches, breakfast sandwiches and fresh fruit, as well as espresso and cappuccino.
Duarte "Duke" Carvalho, franchise operator for the store, says these items sell very well, though they can't compete with the standard cup of coffee and donut.
Carvalho charges $1 for a small coffee and 57 cents per donut, and does not differentiate between regular and specialty donuts.
Latzanakis, on the other hand, charges 70 cents for most donuts, 99 cents for fancier donuts like eclairs, and $1.10 for a small coffee.
A renovation planned for this fall may help to close the gap between Latzanakis' and Carvalho's stores as far as environment and appearance go.
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