Advertisement

When One Is Not Enough: Local Stores Square Off with Double Locations

In quirky Harvard Square, where small, family-owned operations vie for business with larger chains, no two stores are exactly alike.

But some come awfully close.

Dunkin' Donuts, Starbucks Coffee, Bob Slate Stationers and CVS each have two locations in Harvard Square, and Gnomon Copy has three.

Some store owners say the only thing separating their two stores is a couple of blocks.

Others have found that within the confines of Harvard Square, unique demographics exist, and have composed their stores' selections to reflect that.

Advertisement

Makin' Copies

Despite their similar facades, the three locations of Gnomon Copy in the Square are not in any way connected.

Because the stores are individually franchised, which means each one is under different ownership, each location has developed its own style, customers and specialties.

Jim Petroni, owner of the Gnomon at 1304 Mass. Ave. across from Widener Gate, says it's mainly his location that differentiates him from his competitors.

"Basically we all do the same thing," he says.

Recommended Articles

Advertisement