"Development is a euphemism for fundraising," Fineberg says. "We've now got euphemisms for euphemisms."
Development officers work on "cultivation"--the process of buttering up alumni to give to Harvard, and "stewardship"--following up on donors after they have given money and telling them how their contribution is affecting the University.
With the language mastered, alumni volunteers then personalize their fundraising style and figure out how they can best convince their friends to open their wallets and pocketbooks.
Whom to Ask?
Harvard begins soliciting money from its "closest friends," according to Boardman.
"You go to the alumni and friends who have been traditionally and most recently the most supportive of Harvard," he says.
Johnston says UDO asks him for advice about how to approach his
Read more in News
Mayor Advocates Wage IncreaseRecommended Articles
-
Fundraising Leaders Strategize For Future DrivesNEW YORK--At a celebration yesterday in the nation's financial center, Harvard's most generous benefactors and prominent administrators gathered to pat
-
kjhlkjhkljhdfsIn the University Development Office (UDO), housed in a posh office building off Brattle Square, charity is big business. For
-
Who Funds Kyle?With its catchy "I agree with Kyle" slogan and its ubiquitous posters, T-shirts, and newspaper ads, this month's "Jesus Week"
-
A Year After a Successful Campaign, Harvard Continues to Meet and Surpass Fundraising GoalsAndrew K. Tiedemann has to convince people that the world's richest University needs more money. More than a year after
-
PBHA Launches Capital CampaignPresident Neil L. Rudenstine, the man with the Midas touch, shepherded a team of seasoned fundraisers to the Harvard Club
-
University Considers Fundraising CampaignHarvard is considering a University-wide capital campaign targeted at a number of President Lawrence H. Summers’ top priorities—including improvements to
