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Virtual Insanity: Square Bookstores Struggle to Compete With Online Vendors

"It's scary to have massive chains dictating what kind of artistic content you have access to," she says.

But Powell argues that the Coop's affiliation with Barnes & Noble was prompted not by profit motive, but by member demand.

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"They wanted the Coop to be more of a bookstore and less of a department store," says Powell, referring to the results of a 1994 survey.

And he adds the change is not as drastic as some have made it out to be.

"The Coop has always had a large trade bookstore," he says. "The only thing we did in terms of major changes was put the bookstore in front."

The 1994 survey also indicated that members wanted an increased selection--one which Barnes & Noble was able to supply.

"We try to have the best selection in town," Powell says.

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