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Virtual Insanity: Square Bookstores Struggle to Compete With Online Vendors

To this end, employees started procuring books for the coming semester one month ago, Sullivan says.

The store's three-year-old affiliation with Barnes & Noble has helped expedite the process, Sullivan says, because of the computerized database, tracking system and warehouses that the Coop can now access.

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"We can now get a book within 24 to 48 hours of the time it is ordered," Sullivan says.

Barnes & Coop

But the Barnes & Noble affiliation has its drawbacks.

The Coop's corporate general manager, Alan Powell, says that since the affiliation, the Coop has had to struggle with the widespread public assumption that it has been supplanted by a mega-corporation.

Other booksellers in the Square hold this assumption.

Lisa Burkin, advertising and promotions manager for WordsWorth, says the uniformity in selection among most chain bookstores worries her.

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