Because of its foreign book selection, Schoenhof's actually serves as a supplier for many large chains--including Amazon.com and Barnes & Noble.
"Most of our competitors specialize in one language," says Dan Cianfarini, marketing director at Schoenhof's.
Burkin estimates that WordsWorth does between 10 and 12 percent of its total business through its Web site, which offers the complete list of titles available in the store.
Gomez.com, a Web site that rates on-line booksellers, ranks WordsWorth's site first in "customer confidence."
Burkin says her store's site is head and shoulders above Amazon's because of its hand-picked list of titles and that old standby of personalized customer service.
"We still deal with customers by their names on-line," she says. "We don't ask them, 'What's your password?'"
The site also offers overnight shipping to any location in the Boston metropolitan area.
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