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Virtual Insanity: Square Bookstores Struggle to Compete With Online Vendors

And apparently it's not just books that customers are browsing for. Boston Magazine rated WordsWorth the number one pick-up bookstore in Cambridge, Burkin says.

And that can beat any chat room.

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Earning Its Letters?

But at least one on-line bookseller contends that, like small bookstores, it fills a niche and cares for its customers.

In December 1997, Varsitybooks.com president Tim Levy and fellow Georgetown law student Eric Kuhn thought of the idea for a company that could offer students all the books on their syllabi at the click of a mouse.

"Students can shop for textbooks any hour of the day or night," Levy says. "You can come home from a finals club at three in the morning and order books."

The site, launched in August 1998 with syllabi from five Washington, D.C.-area schools, now offers books from a pull-down menu of 75 colleges nationwide, and is still expanding.

Varsitybooks hung flyers on Harvard students' doorknobs this fall, despite the fact that Harvard is not among the 75 schools. The flyers advertised radical cutbacks from list prices for several popular textbooks.

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