But in the end, Saturday's turnout was heartening. Haynie estimates that 20 to 25 people showed up over the course of the evening to learn more about the cosmetics and skin care products.
Not for Women Alone
Basbagill left without buying anything but ended up calling Haynie a few hours later to inquire about purchasing a gift for a friend whose birthday party he was attending the same night.
Many of the debut's attendees were male, says Haynie--and some of them were shopping for themselves.
Mary Kay has a product line for men, including acne treatment products, cologne, after-shave and general skin care products.
In contrast to the pastel pink-and-white motif of the women's offerings, men's products come in traditionally more masculine colors and bear the words "Skin Management" instead of the Mary Kay moniker.
"We even have guys' bags!" Haynie laughs, holding up a dark gray plastic sack.
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