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Made Up in Mary Kay

One draw of Mary Kay, Haynie says, is the price--"less expensive than department store brands, but more than CVS."

The makeup costs about $10 for a lipstick or an eyeshadow, $6 for a bottle of nail enamel or a compact of blush, and $16 for a 4-oz. bottle of moisturizer.

And Haynie, for one, seems sold on the products.

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As she set up her portfolio of make-up samples on a recent afternoon, a bottle of beige nail enamel caught her eye.

"Actually, this is a really pretty color," she says, interest piqued. "I might have to rob my own stock!"

Haynie discovered an unexpected perk when she tested the products herself. A devoted Clinique user, Haynie says she was surprised to find that the Mary Kay lipsticks actually lasted longer than her old Clinique standbys.

"I really didn't expect, when I started using the products, to like them more than what I was using at the time," she says.

Skeptical at first, Haynie says another factor that swayed her was the hairdressers' assertion that the cosmetics were actually a source of income.

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