7. Outline before you write your title. If you promise seven stunning tips for boosting Arts readership, be sure you can actually deliver seven, rather than just six. (Side note: Frankly, six sounds pretty good to me. No need to get greedy.) If you do promise seven and only come up with six, however, console yourself with the knowledge that nobody is going to click all the way to page 7 to find out.
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—J. Thomas Westbrook is the outgoing Blog exec and incoming Arts Chair. He claims to do some actual journalism in his spare time, but if a tree falls in the forest and no one’s around to hear it, can it really be fact-checked? (No.) Please direct all administrative questions to elizabeth.keto@thecrimson.com.