4. Your titles should be exactly seven words, because seven is the best length to get your article clicked on. Short enough for readers to gulp down like shots in Arts’ “Shrek” drinking game (drink every time you see Shrek!); long enough that they feel like they learned something. Not six, not eight. Seven words. (Side note: Seriously, though, where are all these print issues going? They seem to be everywhere, and I’m very confused.)
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