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The Dot-Com Dreamers: Students leave Harvard for new technology firms

"Everyone is overwhelmed with the amount of work he or she has to do," he says.

Life at an Internet start-up can be stressful and there is often a lack of stability. Site traffic--which directly correlates to advertising revenues and overall success--varies from day to day.

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"There were days this summer when no paycheck was written, when it was especially stressful because money was tight at the corporate level," Yagan says.

His friends didn't always see his start-up as a viable business.

"A lot of people thought it was a cute thing to do, on the side," he says.

Despite their skepticism, the company has been managed to grow quickly since its inception, receiving a half-million hits in its first month.

And for Yagan, the tremendous amount of work doesn't seem painful at all.

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