Yagan says the students plan to add a store in coming months.
"It's going to be done in the same irreverent fashion the rest of our site is," he says. "If you ever need edible body paints, you'd come to TheSpark."
Not surprisingly, the atmosphere at TheSpark's Boston-area office is just as offbeat as the site itself.
Jeans and t-shirts are the rule.
"I think if anyone wore a shirt and tie we'd ask them to leave," Yagan says.
But the lively atmosphere is deceptive--the work can be quite substantial, especially because the company only employs nine people. Yagan's day starts around 6 a.m., and he's usually at the office until 9 or 10 p.m.
At times, he's worked until 4 a.m. and then crashed on the couch in the office.
Even during those few hours when Yagan isn't at work, he is always on call, carrying his cell phone. And Yagan frequently finds himself working on weekends.
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