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The Dot-Com Dreamers: Students leave Harvard for new technology firms

One Good Idea

Every start-up company begins with a good idea. Carl P. Sjogreen, class of 2000, had one over the summer, but he didn't realize it would turn into a career.

Sjogreen spent a summer designing applications in XML, a programming language that is a more developed and more powerful cousin to the familiar HTML of Web sites.

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While working on a prototype Web site for an online financial services company, Sjogreen realized that there were hardly any tools available to would-be XML programmers.

Computer stores are lined with programs like FrontPage to streamline HTML writing. But there was nothing comparable for XML.

Designing an XML editor seemed like a logical project. So he enlisted his friends to help.

"Carl came to me and said, 'Hey, I've got this idea,'" Lloyd says.

Sjogreen, Lloyd and Omri Traub, a first-year graduate student in computer science, set to work building an editor for XML. But they didn't realize their work would have a commercial application.

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