"Yes, Dear." That's a heart slogan now, too.
Let Me Call You Sweetheart
Traditionally, Sweethearts have been available in six different flavors: banana (yellow), orange (orange), lemon (green), grape (purple), cherry (pink) and wintergreen (white). This year, NECCO added a chocolate heart.
"Chocolate's the popular flavor in confections," Marshall says.
This year, NECCO expects to sell 8 billion hearts. That's billion with a "B."
Production begins in March at NECCO's three plants in Wisconsin, Louisiana and here in Cambridge--the largest factory in the world entirely devoted to candy manufacturing. From there, the hearts are stored at a warehouse in Woburn, Mass., until mid-January, when they go on the market.
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