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The King of Hearts Bids Necco Farewell After 47 Sweet Years

"Yes, Dear." That's a heart slogan now, too.

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Let Me Call You Sweetheart

The story of the hearts, themselves, date back to 1866 when the founder of what eventually became NECCO, Daniel Chase, invented the conversation hearts. The slogans made their first appearance in 1902 and have been selling strong ever since. Before World War I, conversation hearts were made in shapes like postcards, watches, baseballs or horseshoes, and the hearts were embossed with curlicues.

Traditionally, Sweethearts have been available in six different flavors: banana (yellow), orange (orange), lemon (green), grape (purple), cherry (pink) and wintergreen (white). This year, NECCO added a chocolate heart.

"Chocolate's the popular flavor in confections," Marshall says.

This year, NECCO expects to sell 8 billion hearts. That's billion with a "B."

Production begins in March at NECCO's three plants in Wisconsin, Louisiana and here in Cambridge--the largest factory in the world entirely devoted to candy manufacturing. From there, the hearts are stored at a warehouse in Woburn, Mass., until mid-January, when they go on the market.

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