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The King of Hearts Bids Necco Farewell After 47 Sweet Years

"They were around 80 years before me, and they'll be around 80 years after me," Marshall says. "They'll be in good hands."

Making Conversation

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The hearts come in two sizes, a half- inch heart with space for two four-letter words, and a 3/4-inch heart with space for two six-letter words.

Some slogans ("Be Mine," "Kiss Me," "Sweet Talk") are traditional. Each year, NECCO adds a couple of slogans to reflect a certain theme.

Last year's theme was songs of the 1960s and '70s, leading to slogans like "Let It Be," "I've Got You Babe" and "My Way."

This year's 12 new hearts celebrate love and the people who spread it, NECCO says. "2000 Hugs," "2000 Kisses," "Romeo" and "Angel" all make their first appearance this year.

A contest in American Girl magazine led to the introduction this year of slogans like "Girl Power," "Got Love" and "Time Out." In a break from tradition, the readers suggested a new heart with a peace symbol stamped on it.

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