Silly Rabbit, Trix Are for Kids
"I think it's a combination of things, partly because of the state of school shootings, and also because some legislation around children and the Internet, children safety, a lot of concern about children and the media," Linn says. "The problem is more acute then ever."
Recent legislation, passed to regulate tobacco advertising, testifies to the widespread concern about the vulnerability of children.
Last year, the tobacco industry agreed to stop advertising in sports stadiums and restrict the use of cartoon characters--such as the infamous Joe Camel--in advertising.
Many newspapers have also banned tobacco ads from their pages, including The New York Times, and most recently, The Los Angeles Times.
Other dangerous or illegal substances are associated with ads that appeal to a younger generation. The Budweiser frogs, for example, are well known among children
Most advertisers and researchers agree that manipulating children into desiring harmful products--such as tobacco or alcohol--is a problem, but the psychologists who signed the letter to the APA point to a deep-rooted problem in consumer culture--treating children as a separate market.
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