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WHRB Harvard Radio Caters to its Own Crowd

And, as far as he's concerned, they've pretty much got their market covered.

The only other popular classical station in the area--WCRB, 102.5 FM--plays music that Aiese describes as "top 40" classical music.

At Harvard Radio, the classical department won't play a piece more than once a year.

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And none of the departments will play music simply to pull in college listeners.

Dorsainville says the station recognizes that students are only transient consumers of Boston radio.

"It's not as if we attempted to say, 'We're not going to play what the student body likes.' There are just a lot more people in the community who appreciate the avant-garde," he says.

And Aiese says over time, most student deejays come to recognize the value of the station's distinctive character--even though it means they can't always play their favorite music.

"Given the choice between having tradition and personality for the station versus having 84 personalities, I'd definitely choose the former."

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