Fitting In
"Off campus, we continue filling the niche of quality radio as a lot of other radio has gotten more corporate and cookie cutter," Aiese says.
In the mid-1990s, the Federal Communications Commission loosened radio regulations, allowing a single company to own more than one radio station in a market. Aiese says the regulatory change means that radio stations are becoming increasingly homogenous throughout the country.
Aiese says WHRB has actually benefitted from the shift.
"We've kind of grown into our own niche. All these developments have really helped people find us on the dial," he says.
WHRB has much more freedom to cater to its audience, he says, because it has no corporate headquarters to answer to.
"We get a lot of feedback thanking us for not 'selling out,'" Aiese says.
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