The two partners began a gorilla marketing campaign handing out fliers during the day in New York City, all the while developing a workable business model. By night, the two employed a small group of bicycle couriers to make deliveries of the goods they were selling.

And their early work seems to be paying off--the Boston division of Kozmo.com just recently logged it one-millionth customer since it opened shop in August.

With distribution centers in five cities--Boston, New York, Seattle, San Francisco and Washington D.C.--and more in the works, Park and Kang's website now boasts an inventory that includes some 15,000 videos for rental and purchase, DVDs, video games and a "minimart" of snack foods.

As part of their plan to expand the business, Kozmo officials are actively courting the college market.

"Kozmo.com is the first company to deliver all of your entertainment and convenience needs directly from the Internet to your door, desk or dorm in less than an hour," the company advertises on its website.

According to William M. Weddleton, Kozmo.com's general manager in Boston, the service is perfect for cash-starved college students with odd cravings at even odder hours.

"We're the place to go in a bind," Weddleton says. "We want people to know when they order from us that they are going to get a middle of the road price on excellent quality merchandise. And we offer free delivery within an hour."

Philip M. Charland '00 says he began using the service several months ago, ordering primarily snack food items late at night.