Stanford's MBA program is for full-time students, and Berkeley's evening program is convenient only for students living in the area, he said.
Harvard Business School offers programs for executives and has a research center in Menlo Park, Calif., but it does not award degrees through its California executive training programs.
The Wharton School's Philadelphia campus already has a special MBA program geared toward professionals. Mittelstaedt said that Wharton West is "an extension of the Wharton School program we have had for 25 years in Philadelphia."
Wharton West brings the school closer to many of its alumni. In recent years, 20 percent of Wharton's graduating class has ended up in California, including as many as 30 percent of last year's graduates, Mittelstaedt said.
Wharton administrators hope the new program will bring in endowment dollars from West Coast alumni.
California is not new territory for the Wharton School.
"We have held an office in California for three years" for research purposes, Mittelstaedt said. Many Wharton faculty members conduct research in California, which is home to large businesses in industries like technology, banking and insurance.
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