Harvard did raise $190 million from alumni living on the West Coast and also managed to convince nearly 50,000 women to give money--capitalizing on another constituency that typically donated disproportionately small amounts to the University.
The future of fundraising for Harvard, numerous participants said, lies in convincing women and "Silicon Valley" wealthy to contribute.
"I asked at one of these meetings to see a list of the big donors," Hauser said. "Women were way behind in giving. It's a big untapped reservoir."
Hauser, a Law School alumna who has donated about $30 million over the course of the campaign, responded by setting up a Harvard Women's Matching Fund to encourage women's giving.
Hauser gave $5 million and helped the University raise $10 million to be used to match--dollar for dollar--every gift between $25,000 and $250,000 given by a woman. Within 60 working days, her challenge had been met. She and the University raised another $5 million that was also quickly matched.
Following the campaign, the University will change gears and focus on "targeted fundraising," raising money for very specific goals rather than for large areas needing attention. The Widener Library renovation is one such example.
"Nobody is going to lean on you to do another [campaign] like that in the near future," Rudenstine told The Crimson.
In afternoon meetings yesterday, those involved in the fundraising process pointed to a need to make a greater effort to matching donors with areas that interest them at the University. Targeted fundraising will do just that, allowing Harvard to find donors who are particularly passionate about certain projects.
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