Tonight's stop at Harvard is the inaugural event of "The Hardball College Tour," a series of tapings at colleges around the country, which will continue throughout the year
The college tour is designed in part to take advantage of the show's growing popularity on CNBC's primetime lineup.
"We wanted to do the most dynamic kickoff to the tour," Reichblum said.
Ventura plans to arrive in Cambridge at about noon, according to a staffer familiar with his schedule.
He'll meet with a group of Harvard faculty and then head to Soldiers' Field to watch the Crimson's football team practice.