"When U.S. Warships go into action, telephoneequipment transmits orders instantly, clearly,"one ad read. "For the huge battleship Wisconsin,Western Electric supplied two systems usingequipment designed by Bell TelephoneLaboratories."
Greyhound also paid for a series of ads whichemphasized the importance of Greyhound'scontribution to the war effort.
"I'm on the little end of the big push," one adread. "But I sure am wheelin' you G.I.'s aroundplenty here at home."
Even advertisements not directly aimed atofficers or discussing contributions of the wareffort reflected the difficulties of wartime.
"Quality unchanged by the War," one ad forRogers Peet Company, a clothing manufacture, said."Rogers Peet's Quality is as fine as ever. The Warhasn't changed it a bit."
"Bicycles not rationed," an ad for the bicycleexchange read. "Plenty on hand. pre-war parts andaccessories. "Douglas Shoes did not producefootwear for soldires, but at the bottom of theirads placed the line "Invest in victory-buy bonds."
Return to Normalcy
As the war drew to a close during the firsthalf of 12945, the military takeover of Harvardabated.
In January, Harvard returned to a two-teamcalendar. In April, the University relaxedadmission standards to facilitate veteranadmission. Kirkland House was opened to civiliansa week after the admissions office announced therelaxation.
The Harvard Service News ceased publishing in1946, when the The Harvard Crimson reappeared withit's first issue on Tuesday, April 9, 1946.
The April 9 issue read, "When [the executiveboard] suspended publication on May 27, 1943,[they] left [it] to a future board, the one thattakes office today."
The Crimson has published regularly ever since.