In another cartoon, the punch line is "Dames? Itreat 'em like War Bonds. I get a new one everymonth."

Selling Uncle Sam

The advertisements in the Service News focusedespecially on the war; ads for uniforms, lifeinsurance, employment for the spouses of officersstation at Harvard and innumerable war bond adscovered hundreds of column inches.

Most major clothing stores in the Harvard areasold uniforms, many promising tailoring as well.The Coop, Filene's Jordan Marsh, Scott andCompany, Smith-Gray Custom Tailor, J. Press andLeopold Morse Company were only a few of thosemarketing official Army and navy garb.

"Be ready for fall!" one Jordan Marsh ad urged."U.S. navy Officers' Uniforms..produced under thesupervision of the Navy Department."

Filene's ads featured a large drawing of a Navyofficer, commenting "You bet it's a lot of uniformBUT..a lot of MAN is going into it."

"Fine shoes for men and women in uniform," saidan ad for the Thayer McNneil store in Boston.

Local photography studios advertised theirservices to the military members in their newuniforms.

"Harvard studio portraits of men and women inuniform, no appointment necessary," read one ad.

Care packages to the "boys and girls inservice" could be sent anywhere in the world for$5. The Christmas party Pack had to be mailed byOctober 15, and could be ordered at the Coop.

Army and navy wives were offered employment atthe Coop and Conrad's, even if they were onlytemporarily stationed in Cambridge. The Red Crossalso placed help wanted ads.

"Graduate nurses urgently needed to care forthe sick and wounded men returning from overseas,"one Red Cross ad read. "September is Army Nurserecruiting month-4,000 more nurses must berecruited before October 1st."

Insurance companies promised "special lowpremium life insurance for Army, Navy and Marineofficers."

The Red Cross urged undergraduates to "make aGift of Life Itself to our fighting men" andcalled for an appointment to give blood. Numerousblood drives also took place on campus.

Bell Telephone System placed a series of adsdetailing their contribution to the war effort,including analyzing captured materials, supplyingphones for warships and laying down combattelephone wires. Western Electric rancomplementary ads.