At first Feldman says the shop was a small storefront in Somerville with no retail operation and no tables and chairs, but as the cakes became more popular he decided to expand the business and move to Cambridge.

Because some of Sweet Touch's North Cambridge neighbors might object to the nature of his artwork, Feldman says he decided to move the cakes to the back room and to specialize in a more mainstream cuisine.

"Because of the location of the building, we had to get into retail food," Feldman explains.

This emphasis on retail caused Feldman to reduce the delivery aspect of his business, which is now almost nonexistent. Customers must stop in to pick up Feldman's creations. (Perhaps this is best: a misdelivery could prove very embarrassing for all concerned.)

"What's Your Pleasure?"

Despite its hidden location, Sweet Touch has succeeded in cornering the market on erotic cake sales.

Feldman knows of only one other Boston-area bakery offering such delectable diversions. And his Newbury Street competition only offers a few, preselected options, he says.

"We're the only cake shop I know of who will do custom orders," Feldman says.

You name it, he'll do it.

Visitors to Sweet Touch last week turned the panels looking for an idea for their boss's office birthday party.

The two women, who asked to be unnamed but said they worked for a Boston-based telemarketing firm, said Feldman's kinky cakes have become an office tradition.

"People in our office love it," one woman said, "They think it's the funniest thing."

The telemarketers said their office is so laid back that "we got that one for our woman boss last year," she said, pointing to an erect male organ perched atop a white layer cake.

"And we got our boss, who's a man, the motor cycle one," she added indicating a cake which commemorates the pleasures of sex and cycles.

"It's too bad he doesn't have something with a telephone," the other remarked.