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Oh, Those Golden Grands

PULIER LEG:

When you thought I was just trying to surprise you

On our anniversary?

Well, HA! I really forgot every year, and I only ever knew because The Neighbor told me!"

For soon to be Divorced Couples, The Wife to The Husband:

"Remember all those years

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When you thought I didn't know that the Neighbor

Was reminding you of our anniversary?

Well, HA! I knew it all along.

In fact, I've been sleeping with

The Neighbor since day one!"

Many people will say that these cards are too specific, that greeting cards should be more general, like the cards of old. But that's the point--successful marketing strategists focus on narrow targets and market their products accordingly. The more specific the better. Examples of cards that would sell wonderfully are:

Congratulations On:

--Being elected president of Botswana.

--Completing your new "Work Out" video.

--Having a child named "Mustafa".

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