The Selective Service System this summer initiated a radio publicity drive which one official said is more directed at men who have illegally refused to register for the draft than previous advertising campaigns.

Michael G. Carberry, executive vice-president of the advertising agency which produced the radio spots, said this week that the public service announcements were purposefully directed at non-registrants.

"Selective Service wanted the ads targeted more towards those who are supposed to have registered but haven't," said Carberry. "There's a subtle shift of direction," he added.

Natural Strategy

Carberry noted that the change was a natural advertising strategy. "You always go for the general group first and then go after the special groups," he said.

Joan Lamb, director of public affairs for the Selective Service, however denied that the ad campaign represented a change in emphasis or intensity in the bureau's efforts to register men for the draft. Lamb explained that the radio campaign was simply a part of the bureau's annual change in publicity campaigns.

The radio public service announcements were sent to 7500 radio stations across the country during June and July, said Carolyn Boswell, an official of the bureau.

Lamb added that over 700 radio stations have confirmed they are airing the announcements and speculated that more are using them but have not returned response cards.

An informal telephone poll of 17 local radio stations found only two, WBOS and WMBR, had run the ads this summer.

"We ran two or three of them for a month," said Jennifer Jordan. WBOS public service director, adding. "It gets down to politics. I don't want a draft but I do want a strong military. I believe the military has a right to the airwaves."

Subversive Compliance

MIT's WMBR ran the ads a few times this summer, but altered them to seem "as subversive as possible," said Chuck Warner, WMBR's public service announcements director.

"We added ultra-patriotic music to make them campy. In strict terms what we did was add 'musical bedding' which is standard procedure with public service announcements," Warner said. "It was some pretty wild bedding for draft ads though," he added.

Most of the stations said that they chose not to run the ads because they prefer public service announcements of local origin.

Steven R. Swartz '84 news director of Harvard radio station WHRB said than WHRB had not run the ads.