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Understanding the Radio Medium

* When WBZ dropped out and started playing "The Chicken 40"

Duffy said he thought that if a new kind of product like the Beatles ever came along, they might never get a chance.

Look at the way some of the people made it--

Tommy James and the Shondells (who are some sort of nutty local favorite) had a two-and-a-half-year-old 45 they cut dusted off by some disc jockey in the heartland of America. After the requests came pouring in for "The Hanky Panky," it became a national hit. Tommy James, who by this time was greasing cars, had to look all over the country to get his group together again.

Random chance.

Leslie Gore was at Sarah Lawrence and asked her father to cut a record of her for a birthday present. The record was "It's My Party; I Can Cry If I Want To." The rest is history.

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Made it because she had it made.

And finally The First Edition, which has a song now on the charts called, of all things, "I Love You." They're disgusting. They're trying to get rich quick with my listening. The song was premiered on a prime time television variety show. I would guess that if some promoter hadn't got them on that show, their song never would have made it. The song is stupid.

What is radio doing now by picking up its new songs from the television? The whole idea throws mud in the face of any sort of enlightened thinking about what media are doing. Radio can't define its content in terms of what it sees on the tube. Where is this all going?

Worrying about where-it-all-comes-from is getting worse. The record manufacturers were perfectly attuned to what the radio wanted up until it started playing "underground" music last summer. That event opened the flood gates to the freaks.

Because they never expected the money to go in that direction, the kind of people who will play anything if it will sell were left holding the bag. There was lots of money to be paid to hippies. After a couple of months, those who were in it for anything but the music, such as The First Edition, began taking over the hippies' money. So now the market is clogged again, and it's harder than ever to tell who might be good.

Also, because so many new groups were made stars during the transition period, there's little room for new names of any kind.

How are we to find what we want now?

We ought to stop wanting things of the radio. We should stop thinking that the radio is responsive to our tastes. And we ought to let it be part of a disc jockey's own struggle for survival that he must use his intuition to put together the best flow.

The Photos

The photos in thie Supplement are of the fence at the reconstruction of Harvard Hall, an event sponsored by members of Harvard-Radcliffe X (the anarchist group) earlier in the fall. The action was against the will of the university authorities. Those in it had their bursar's cards lifted. But nothing much came of it. The whole fence was eventually covered with paint of different color and design.

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