"We knew it was," Miss Prag nodded. "We knew one of the things they liked about the product was that they didn't have to touch themselves in applying it."

"Do you have any theories about that? Is it that if you wash or use a towelette you have to wash your hands afterward and its inconvenient?"

"I think it's something deeper," she answered.

"Are you trying to make a distinction in your ad between 'pretty little arms' and 'ugly little vagina'?" Parting shot.

"No, I really wasn't," Miss Prag laughed. "The thing was to try to say in the headline what we were talking about without being totally explicit-without using the word 'vagina' in the headline. The copy could have said, 'the trickiest deodorant problem a girl has isn't under her arms.' It's just that I think that's harsh and unfeminine and I'm hung up on the word 'little.' "

After promising to send Miss Prag a copy of the article, I said goodbye.

I just saw the new issue of Cosmopolitan. For those of us who still don't feel clean enough, there is a new product on the market-a mod douche. Called "Cupid's Quiver," these "pre-measured sachets of liquid concentrate" come in four flavors: Orange Blossom, Raspherry, Jasmine and Champagne. "Relax," the ad commands. "And enjoy the revolution."