"No, I really don't. You say average-I don't think so," Mr. Clark said firmly, a little sadly.

"There are still a lot of them who know about it." added Mr. Bryson.

Mr. Clark continued. "The average American female I think feels she's quite clean. She takes lots of showers and baths and uses bath oil and all that. It isn't until this is brought to her attention that she might have vaginal odor or does have vaginal odor that [she realizes] there's one area she hasn't taken care of."

"Then the advertising campaigns of these various companies are sort of introducing them to this, or making women more aware of their body odor," I said with some hostility.

"It's made a dent, but there's a long way to go." (Later, Mr. Clark said, all innocence, "In my opinion the surface of this market has not even been scratched.")

"How's about men? Do you think men are conscious of women's body odor?"

"I think generally they're leading the public, whether it's a woman or a man, to want to be sure that their mate doesn't find them faulty in that department."

"Do you think it's possible that a man could be attracted to vaginal odor?"

"You mean that he'd like it?"

"Yeah, actually enjoy it."

"If you're asking my personal opinion I'd say no, I think it can be obnoxious. Have you ever ridden on the subway in the summer? That'll answer your own question."

"Is it an aphrodisiac?" I asked coyly.

"No, it's not an aphrodisiac," Mr. Clark responded promptly.

"Which, the towelette or the spray?" Mr. Bryson wanted to know.

"Neither one is an aphrodisiac," reaffirmed Mr. Clark, laughing. Mr. Bryson was still puzzled.