That infamous chore of waking up unreasonably early to plaster flyers around campus may soon end its reign of terror in the Yard. That is, if Souvik Paul '11 gets his way.

Paul said that he is launching a campaign to reduce postering in the Yard as part of a project for his junior Social Studies tutorial. He is currently still in the process of organizing leaders to help jumpstart the movement. Interested in this potential paper-less revolution? Read on, after the jump.

Although sustainability and paper reduction may seem like the most obvious driving forces behind the project, Paul also contends that postering is simply not effective. In an e-mail to Harvard Resource Efficiency Program leaders, he wrote:

In short, what I believe is that postering is a very inefficient way to advertise for events. It wastes an enormous amount of paper, it's a hassle for students to wake up to poster, and I'm starting to really doubt if students actually look at them (I certainly don't lol).

Paul says he hopes to solve the problem by devising reasonable alternative advertising methods and presenting them to student groups. That way, "instead of saying postering is bad, and you should stop, we'll say 'you can do x, y, and z and that will get you decent attendance at your event,'" he said in an interview.

Watch for e-mails about the campaign to learn more about alternatives to pre-dawn postering.