However, Berger-Jones also said that there have been some difficulties in trying to bridge the culture gap, including consumer behavior and miscommunication.

“In China, when you’re given a price, it is always negotiable. We’re not used to that,” he said, also noting difficulties created by the language barrier.

Despite these difficulties, Cambridge Historical Tours is not the only company working to accommodate the growing number of Chinese tourists.

“We try to translate some of our different marketing materials into different languages, including Chinese,” said Ryley Reynolds ’15, president of Harvard Student Agencies.

Additionally, HSA sells a crimson t-shirt with a Chinese character that means Harvard.

“It’s pretty popular among tourists and students,” Reynolds said.

—Staff writer Ivan B. K. Levingston can be reached at Ivan.Levingston@thecrimson.com. Follow him on Twitter @IvanLevingston.

—Staff writer Celeste M. Mendoza can be reached at Celeste.Mendoza@thecrimson.com. Follow her on Twitter @CelesteMMendoza.