“We have been trying to put ads on the main employee site and ads on different places on campus. We are definitely seeking to find more opportunities about that,” she said.
HOTM plans to find ways to attract students through fun events, such as the Hash Run that happened earlier this fall, where runners followed an unknown path by tracing a trail of baking flour left by a run leader, and the Halloween Run.
“We are just trying to do more events that will get people who aren’t intense marathoners interested,” Peng said. “We are also looking at sponsoring fun runs and races and things like that.”
Peng added that while the programs should actively recruit new members, they must also remember to retain their veterans.
“I think it is a fine line between doing fun new exciting things but keeping it consistent so people who do show up know to come on a regular basis,” she said.