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Technology Unites Food and Knowledge

Entrepreneurs Use Technology to Offer Advice on Food

Next, Adamowicz said he hopes to expand Bon’App’s reach to New York, Chicago, and San Francisco.

DISHING OUT ADVICE

While procrastinating on schoolwork for his Harvard Business School classes by reading restaurant menus instead of reading case studies, Alex C. Rosenfeld became frustrated with the lack of dish-specific reviews.

“There were lots of websites that told me whether a restaurant is good or not, but very little about what to get there,” he said.

Rosenfeld, a 2009 HBS graduate who boasts that he is the go-to person among his friends when they are looking for good eats, said he envisioned a tool that would help him find “not just what is good at the restaurant, but where I can find the best.”

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With his love of food and interest in advanced technology, Rosenfeld developed a website called Tasted Menu for fellow choosy epicures.

Tasted Menu, which officially launched to the public in October, contains user-generated content, including reviews, photos, and ratings.

Unlike competing restaurant review sites, Rosenfeld said Tasted Menu focuses on evaluating individual dishes at a given restaurant.

On other sites, he said, reviewers might write about unnecessary details like their personal occasions for dining out. Tasted Menu guides users to hone in solely on the food.

“We are hoping to build a community in which people focus exclusively on dishes,” Rosenfeld said.

Tasted Menu started with Boston as its market, and it currently features more than 1,300 restaurants in the area. Rosenfeld said he hopes to expand across the globe, and a smartphone version of the site is under way.

BRINGING HIGH-TECH TO HUDS

New food-related apps and websites are emerging among student programmers as well. Last year’s Computer Science 50 final projects included 22 websites and apps labeled with the keywords “food” and “HUDS.”

“A lot of it has to do with the general lack of time everyone has at Harvard,” said Robert T. Bowden ’13, the course’s assistant head teaching fellow.

“I know plenty of people who miss lunch, so something like a convenient bagged lunch ordering service could help prevent that,” he added.

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