Young Jeezy

"I Luv It"

Dir. Jesse Terrero

If the working the corner was as nice as it looks in Young Jeezy’s video “I Luv It,” I would love it too. But I suspect that life in the streets doesn’t always consist of counting “hundreds on the table,” driving your Lamborghini, or hanging out with video vixen Angel—whose dimensions would make Sir Mix-a-Lot salivate.

“I Luv It” is almost enough to send me to Atlanta and start selling crack. The video opens with the star cruising around the streets of the ATL in his Lambo, blowing out clouds of thick smoke. Jeezy and Angel are found in pool halls, outside graffitied, dilapidated buildings, at a warehouse concert, and even playing cee-low. Barbershops and prisons are subtly snuck in, making the total number of scenes somewhere above a dozen.

Everything comes up roses for Jeezy: despite his busy lifestyle, his khakis remain neatly creased. Whenever he drops a talking point (for example, “Ha Ha”), it appears written in the sky in diamonds. Jeezy, whose shirt claims “I am the street dream,” proves it here.

Aside from the shameless self-promotion, the video isn’t bad. The transitions between the numerous scenes are relatively smooth, and the song itself is fire. Jeezy represents Atlanta and the streets that brought him up while still managing to appeal to a broader audience: those who like fast cars, curvaceous women, and money.