Barclays will assume all marketing responsibilities for the card, and will offer applications at Harvard Clubs, around campus, and through direct mail.
But the HAA required that Barclays refrain from telemarketing or cross-selling customer information.
“We care very much about how the alumni feel about the contacts they get,” Cardillo said.
Undergraduates can also expect to see the card promoted at athletic events, according to Cardillo.
He added that the HAA and Barclays hope that students who use the card will gain “credit education.”
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After all, there are some things money can’t buy.
—Staff writer Nicholas M. Ciarelli can be reached at ciarelli@fas.harvard.edu.