Delaware North Cos., which owns the arena, went through with the only logical solution: selling naming rights to the highest bidder.

Excessive? Try inspired.

On February 11, a total of 16,031 fans saw the Celtics beat the Knicks at Fox25MorningNewsCenter.

The Evening News team, rest assured, must not have been happy.

On February 16, the Celtics downed the Grizzlies at GoldenPalace.comCenter. You may have heard of the company. It has tattooed its name not only on the in-arena Jumbotron but on the backs of prize fighters and strippers.

This past Sunday, fans watched the Celtics upset the Phoenix Suns at Nocturnal Nannies Arena. I have no idea what that means.

In the end, the contest has been used for the good as well as the garish.

Beanpot viewers watched Valentine’s Day college hockey inside the KurtCenter—after a 15-year-old Make-A-Wish child who watched the game from the owner’s suite.

On February 17, drivers on the Fitzgerald Expressway passed the JoeyColinAbbyCenter, so named after a local family’s three children.

On February 25, fans watched the Celtics thump the Jazz, 109-102, inside LindaWaltonGarden.

“While most men were in line buying chocolates and flowers for their significant others,” reads the FleetCenter website, “John was online on eBay.”

It was a late Valentine’s Day gift.

In the end, the contest allowed Konrad, a Yankees fan and former resident of Eliot House, to create a ruckus that surprised even himself.

And what was his proposal, after winning FleetCenter naming rights for last night?

The Derek Jeter Center.