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Online Facebook Solicits New Ads

With expansion in full swing, owners say site is not for sale

“Some sites do targeted advertising, so it’s not uncommon,” he said. He added later that targeted advertising was not the central selling point of the site.

The packet also offers tracking of ad performance and consultation on “effective placements to reach the goals of your campaign.”

The rate card includes laudatory quotes about the website from various college newspapers, including The Stanford Daily, The Daily Pennsylvanian and The Harvard Independent.

Currently, only internal Harvard groups are advertising.

Last week, the Seneca Club placed ads promoting last Thursday’s Red Party. The Harvard College Democrats, the Harvard Bartending Course and Veritas Records followed suit shortly after.

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The College Dems are paying $30 a day to promote their upcoming trip to New Hampshire, according to President Andrew J. Frank ’05.

“I thought it was a relatively cheap way to reach a lot of people at Harvard,” Frank said.

Inquiries to Veritas Records and the Seneca were not returned yesterday.

By early yesterday evening, thefacebook.com had 118,553 enrolled members, but Hughes noted that the figure changes hourly.

“We’re adding thousands of people to the site daily on average,” he said.

Thefacebook.com has also solicited applicants for summer jobs working on further development of the website. Hughes said two Harvard students have been hired for the positions, which will be based out of the San Francisco Bay area.

“They’re going to be a handful of people who will be spending a significant amount of their summer working on thefacebook,” Hughes said. “It’s a fairly informal affair. … [Site Creator] Mark [E. Zuckerberg ’06] and [Executive Vice President of Team Management] Dustin [A. Moskovitz ’06] and the new hires will share a place in California, do some programming, do some relaxing.”

He declined to comment on what changes and new features the website’s creators are planning.

An applicant for the summer position, who decided not to pursue the job, was told in an e-mail that the position would pay $8,000. Hughes refused to confirm that figure.

—Staff writer Michael M. Grynbaum can be reached at grynbaum@fas.harvard.edu.

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