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Adidas Closes Down Square Shop

Students said they were equally unsurprised by the store's quick departure.

"There was just never anyone in there," said Bradley W. Rogoff '02, the captain of Harvard's junior varsity soccer team.

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Rogoff is one of a small number of students to have shopped-even occasionally-at the athletic store.

"The prices aren't good and they have a limited selection," he said. "I had a friend who worked there and he never had anything to do."

Solano of the Grolier Bookstore, said she thought an athletic store was a rather odd choice to fill a spot across from Widener library and surrounded by bookstores.

She said she watched Adidas struggle to define itself in the space.

'At first, they tried to play loud music to attract people. That only lasted a few days," Solano remembers.

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