"We're going to follow them everywhere they go. From Boston to Chicago, and over to New Orleans," said Rob Egan, vice president of marketing at StudentUniverse.com.
The travelers are being paid only a nominal stipend by Let's Go. But Stone said they have put forth an enormous effort to coordinate the publicity stunt.
"We've been on the phone for weeks, setting up interviews, trying to get an RV, getting colleges to publicize us," Stone said.
Stine, who will be heading to graduate school in film this September, says he might make a movie out of the journey.
"I'm very excited about this. We're goning to make the college students do weird stuff to win prizes," he said. "I'm going to tape it all."
Gibbons, Stine and Stone will start their road trip this Friday, in their newly rented and christened RV, "The Big Daddy."