"I tend to think that at the end of the debate, the Coca-Cola sign wouldn't go up," he added.
To Each His Own
"Each school has its own policies as far as what they allow and don't allow," says Yrigoyen.
Harvard technically has a small corporate presence in its athletic department. The University allows plain print advertising to appear in its game programs, and sells commercial time during official school radio broadcasts of basketball and football games.
However, Staples says Harvard makes these exceptions only because of tradition--advertising has existed in these programs and radio for decades, and he says the revenue from this type of advertising is insignificant.
Of the Ivy schools that officially accept corporate sponsorship in sports, Princeton takes one of the most conservative approaches.
Finkbeiner, the school's assistant director of athletic marketing and development says that the school has a "bare minimum" of advertising.
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