"We're not going to change our standard recruiting approach, but we're offering some additional enhancement or contact for potentials," says Reggie Gilyard, BCG's director of North American diversity.
"When I heard about 600 African-American students there at Harvard, I really wanted to make sure that we had an opportunity to reach out to them," Gilyard adds.
In addition to the corporate sponsorship, BCG will offer an annual $5,000 scholarship, similar to the Goldman Sachs scholarship of excellence, to a BSA sophomore or junior.
While specific details about the scholarship have yet to be determined, Gayle says qualities such as scholastic achievement, BSA involvement and community service will be taken into consideration.
The scholarship recipient would be free to use the money in any way, he says.
Follow the Money
BCG has attended BSA's career fair for at least the past three years.
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