“We’re going door-to-door, handing out campaign literature [and] bumper stickers,” Peixoto says, adding that he won’t be replicating his last campaign, which was known for an incredible amount of signage throughout the city.
“We met with the Green Tree Group, and they said ‘Sonny, you’ve wasted so much wood,’” Peixoto says.
And he says an incident this August, in which he allegedly exchanged harsh words with his wife’s ex-husband and a police officer, isn’t as damning as he first thought it was.
“Actually, I first saw it as negative, but people don’t like when people get attacked in the newspaper,” Peixoto says, adding that many people have commended him for his actions.
“They say, you do something that a lot of people don’t do lately—that’s stand up for my wife,” Peixoto says.
The incident might even have been helpful to Peixoto, he says.
“I’ve gone up in the polls after that incident,” Peixoto says. “There’s an old saying, any publicity is good publicity.”
But according to Cambridge political pundit Glenn S. Koocher ’71, Peixoto doesn’t stand much of a chance.
“My sense is that he’s in the third tier of candidates,” Koocher says.
Koocher points out that Peixoto only claimed 315 votes in the last election, in which the quota—the number of final votes which all 9 winners got in Cambridge’s complicated proportional represenation system—was 1878.
“He had ubiquitous signage—he created the appearance of a quick start to his campaign,” Koocher says.
But this time, Peixoto, whose e-mail address begins with “Peixoto2002,”is hoping to nab a seat on the council.
With two current councillors not running for reelection, Peixoto has a chance to fulfill his e-mail address, which names the year in which his term would begin if he is elected Nov. 6.
—Staff writer Lauren R. Dorgan can be reached at dorgan@fas.harvard.edu.