In a press release, notHarvard said it had taken appropriate measures to secure rights to the name and had tried to negotiate with the University before resorting to legal action.
The University, however, disputed that claim.
"That's a bunch of baloney," said Harvard spokesperson Joe Wrinn.
Wrinn said that a lawyer from notHarvard called on July 27 to discuss figures for a possible settlement of the conflict. After about an hour of discussion, according to Wrinn, notHarvard announced that they were suing the University.
Wrinn maintains that the case is not about collecting monetary damages, but about protecting the Harvard name. Harvard lawyers have been increasingly active in the last several years in pursuing those who use the University's name without permission.
"We get most concerned when someone uses our name in something related to teaching and research," Wrinn said.
According to William W. Fisher, a law school professor, the case is likely to focus on the idea that notHarvard is "diluting" Harvard's famous trademark.
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