He spends a lot of time in his office reminiscing.
"My grandfather worked here before the advent of the telephone," he says, "He'd get up early, hitch up the horse, take orders, then buy produce in the marketplace and come back again and make deliveries."
But things have changed. Now, Sage says, customers do not necessarily even need deliveries by car.
"Everything's on the Internet. Now, people can just call the dot.com grocers," Sage sighs.
To serve the Square population, a store no longer needs to be located in the Square, Sage says. He faults the changes in delivery needs for much of the decline in business.
Sage says the move of many national chains into the Square had negative repercussions for his business.
"I remember 20 years ago a lot of our customers were from the suburbs of Boston," he says. "People would come here because there were unique shops in the Square."
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