"We never expected we would raise millions. We hoped for more, but we raised thousands, and that's important," Edelman said.
"I don't think this really says anything negative about students' priorities. We were drastically out-manned and out-funded by the Senior Gift effort," he added.
An Understaffed Alternative
The aggressiveness of the Senior Gift campaign is one of the reasons Edelman and Novak chose to start the ASG. Edelman said many students found the tactics, especially the individual visits, too intrusive.
"That's a very provocative, in your face way to go about fundraising. We wanted students to feel free to make the choice on their own," Edelman said. "We tried to door drop rather than knocking on doors."
The publicity effort, consisting mostly of posted signs and flyers dropped in each senior's door, was funded almost entirely by Edelman and Novak.
Nonetheless, ASG donator Rebecca L. Goldberg '00 said that she thinks most seniors knew about the ASG.
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